If you run a blog, you are always in need of new readers. Readers, after all, are the lifeblood of any professional blog. Readers bring both direct traffic and indirect traffic. Indirect traffic? When readers like what you blogged about, they can share you with their friends and family on their social networks.
This plugs you into a sphere of influence which may yield new readers for your blog. The more your posts get shared, the higher the chance more people will visit your blog.
Obscure blogs can easily explode into major brands if they get shared enough. You can boost your chances of attracting new traffic, maintaining your traction with your existing user base, and also converting your present readers into promoters of your blog through your own custom-branded and custom-coded mobile app.
There are no two ways about it-mobile use is exploding. More and more people have tablets and smartphones. Use these platforms to project your blog’s brand to your readers whenever you want, wherever they are. Here are just a couple of the many major benefits mobile apps bring to bloggers.
Reach your readers wherever they are whenever you want
Not all of your readers are very loyal. They don’t read your blog every day. In fact, many of your ‘loyal’ readers just check in once every week or every month. Others don’t even visit your blog at all-they read your content through feed readers that don’t show your ads. How do you turn all of your current reader base into more frequent direct readers? Use a mobile app.
Your mobile app not only sends your content to your readers, but it also allows you to send direct notices to your blog’s readers. If your readers download and install your app, they are giving you permission to send them notices. These notices of new updates and other important information can produce traffic surges. Turn passive or dormant users into active traffic.
Don’t get too crazy with notifications though – don’t overuse this feature. Maybe once a week is enough. If you send too many notifications, not only will many of your app users become ‘blind’ to the notices, many might uninstall the app outright.
Turn your app readers into promoters
Your mobile app’s content sharing feature allows you to showcase your blog content with your app users. Your app is seamlessly integrated to social network sites like Facebook and Twitter. At a touch or a tap, your app users can easily share your materials with their sphere of influence at Twitter or Facebook. This can have an exponential and explosive effect as more and more people share your posts.
Moreover, the more people share your posts, the more people might want to download your app so they can get direct content. Each share includes a link to your app download link. Powerful.